PRODUCT LAUNCH ADVERTISING
A. Campaign Proposal Deck
i) Brief analysis of competition
As compared to Mo Far Kor:
- Competitors are generally drugs/medications taken to relief travel/motion sickness, dizziness and nausea.
- Medication is in a form of tablets, gum or syrup.
- They can only be taken for specific times in a day, and some requires prescriptions.
- Products such as Avomine, Kwells, Sea-band and Medazine are mostly sold in pharmacies, clinics and hospitals.
- Out of all, Dramamine is the only one with strong ad campaign.
ii) Brief analysis of target audience
Backpackers and Travellers who generally aged 20 to 40 years old.
Loves travelling and carries along a backpack with them.
Generally more open towards trying new and challenging activities,
things and food.
Often or prone to suffer from travel sickness (car sickness, dizzy),
sore throat, bad breath and uncomfortable bowels during their trips.
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STYLE : Funny + Mild Exaggeration
ELEMENTS: Cut out that emphasises expressions and put focus on those that doesn’t consume MFK
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*The following ideas regarding the instagram launching post will be about scenarios of travelers who suffer from travel sickness.