NEW BRAND IDENTITY
The overall look of the MFK logo is a traditional Chinese chop with a touch of modernity.
It motivation behind this idea is to tell travellers that the origin of the product is originated in the 50’s from a Chinese family in Malaysia.
The elements that made the logo looked slightly different from a traditional chop is its overall smooth texture that creates a more modern look.
Besides, as a soothing remedy, the logo has round edges to portray a soothing feeling.
The full brand name in English is placed below so that non-Chinese travellers could easily identify and remember MFK.
A.New Logo
B.New Product Packaging
i) Packaging Mock-up
The bottle is designed to
hang on the travellers' bag
for convenience.
Designs and details were kept minimum but still presenting all
key information because
putting too many designs
might ruin the visuals.
ii) Finalised Packaging
Before
After
Packaging is transparent to emphasize what is and can be contained in the bottle.
This symbolizes that beauty comes from the things inside.
The logo and tagline placed on the front packaging to further establish the brand.
The barcode, ingredients and bottle size is in the back packaging,
